Doubling Ad Revenue in 3 weeks with New SDK 3.3+ Algorithm

Weasel Development Ghost Hunting Tools Detector was operating on an outdated Appodeal SDK, limiting its revenue potential. Appodeal reached them out and helped them migrate to the new Appodeal Monetization Algorithm, only available on the latest SDK 3.3+ version. 

The results of the new algorithm far exceeded the Weasel Development expectations:

These impressive gains were evident just two weeks after implementation. With such strong results, Appodeal is poised to continue supporting Weasel Development growth, ensuring that their app reaches its full potential.

Curious about how we did it? Keep reading to discover the details behind this success.

Weasel Development, the developers of Ghost Hunting Tools Detector, were using an older version of the Appodeal SDK, which relied on a less advanced monetization algorithm.

Despite the app’s popularity, with a strong user base in the USA, their ad revenue and ARPDAU were not reaching their full potential. The outdated algorithm limited their ability to optimize ad placements and revenue streams effectively.

As a small studio with a niche product, they needed to upgrade to Appodeal SDK 3.3+ to harness the power of the latest monetization tools and strategies, ensuring a seamless transition that would boost their financial performance without disrupting the user experience.

To ensure a smooth transition with minimal disruption, Weasel Development Ghost Hunting Tools Detector app underwent a phased migration to the new Appodeal SDK 3.3+ monetization algorithm, focusing on its key US market.

In the first two weeks, we transferred just 10% of the app's ad traffic to the new algorithm. This cautious approach allowed us to monitor the impact on ARPDAU and overall ad revenue closely. After confirming that the initial metrics remained stable, we accelerated the migration, transferring 100% of the ad traffic by week three.

Once the full transition was completed in week three, the app's key revenue metrics started to improve noticeably. This careful, data-driven approach boosted revenue while keeping the user experience smooth and uninterrupted.

The switch to the new Appodeal SDK 3.3+ algorithm led to remarkable improvements in key monetization metrics for Ghost Hunting Tools Detector. After the full migration by week three, the app saw a nearly 1.5x increase in ARPDAU and an impressive doubling of ad revenue.

Additionally, the new algorithm significantly improved ad impressions. By week three, impressions had doubled compared to the pre-migration period, and by week six, they had nearly tripled. This surge in impressions indicated a much higher fill rate, allowing the app to capitalize on previously missed opportunities.

These results demonstrate the effectiveness of the new algorithm in driving revenue growth while optimizing ad performance, all without compromising user experience.